- Difficult to read
- Basic format
- Professional-looking video
"Great product with even greater customer support"
"Easy-to-use and immediate wow-effect"
"Beautiful and powerful results with little effort"
"Amazing product for super fast high quality video creation without the hassle of hiring a studio"
"Synthesia is a great resource for Training & Communication initiatives"
"Great for training videos!"
Web videos are a visual means of communication in the form of a viewable video file. Web videos are usually hosted on specific services like YouTube or Vimeo, and shown by search engines to serve a wider audience.
Videos are an important method of delivering and consuming information. In fact, mobile video consumption rises by 100% every year. And integrating video content on a website is said to increase the time spent on a landing page by 2.6x.
In a broad context, website video production is simply the technical and creative process of creating an online video.
In a business context, that includes creating and using videos in website landing pages, blog content, and social media websites to communicate important information about the business and/or product.
Traditional video production services use the 3-step method:
- The pre-production process requires both a technical and creative approach, as it involves planning and equipment sourcing, but also story visualization and writing a compelling script.
- Production is when the video is filmed. It usually involves a lot of video and audio equipment, a production crew and actors.
- Post-production adds the finishing touches to a video. This is when animation, music, and transitions are added to the video project to engage the viewers.
However, video production services have been moving into the online space with tools like Synthesia allowing customers to create website videos for themselves, as well as their brand and business/company, without the use of traditional video production services.
Nowadays making an explainer video, social media video or brand video takes just a few minutes and doesn't require thousands of dollars.