If you're like most people, you probably think of leadership training as a necessary evil. 👿
It's something that you have to do, but it's not always what you want to do.
But, what if there was a more flexible and engaging option to hone in on new leadership skills?
In this blog post, you'll learn:
- why developing leadership skills is important
- why leadership training videos are a better vessel for learning
- how to make custom leadership training videos with no equipment or editing skills (psst, the secret is AI 😉)
Why is leadership training important?
Any new hire will likely be eager to prove themselves in their new role. After all, with great power comes great responsibility (and maybe a raise 💰).
However, as anyone who has watched The Office knows, being a good leader is not always easy. That's why leadership training is so important.
Leadership training is useful for any management level, from newly-promoted supervisors, new hires, middle managers, to experienced managers and CEOs.
In fact, in LinkedIn's 2022 Workplace Learning Report, L&D leaders identified Leadership and management training as the number 1 focus area of L&D programs for 2022.
With the right leadership training and management style, managers can learn how to:
- effectively measure employee performance and give constructive feedback
- handle tough challenges and come up with effective solutions
- adapt to changing circumstances
- use emotional intelligence to their advantage
Here's the bottom line: leadership training plays a critical role for anyone who wants to be a great leader and develop an effective leadership and mentoring style.
Is video the most effective way to achieve training objectives?
For many years, leadership training has relied heavily on traditional methods, such as lectures and group discussions.
However, there is an argument to be made that video should also play a role in leadership training, either on its own or as part of a blended learning approach.
After all, a picture is worth a thousand words, and a leadership video is worth even more. Here are three reasons why:
1. Video is engaging
There's no doubt about it: video is more engaging than text.
After all, who wants to read a wall of text when they could be watching an engaging video?
Video is more likely to hold your attention, and it's also more likely to stick in your memory.
In fact, information presented through video is 95% more likely to be remembered than information presented through text.
2. Video is highly flexible
If lectures are like a one-size-fits-all pair of jeans, then videos are like a bespoke suit. 👔
They are tailored to fit the specific needs of the individual and can be customized to provide the exact level of guidance required.
Videos can be paused, rewound, and watched again until the learner feels confident in their understanding.
This flexibility is not possible with lectures, where the pace is set by the speaker and the learner is left to fend for themselves if they missed something or didn't understand a concept. 😰
3. Video is highly portable
Leadership training is important for anyone who wants to be successful in business.
But let's face it, most of us are far too busy to sit in a stuffy classroom and listen to a lecture on successful management styles.
That's where video comes in. 🚀
Video makes it possible to learn anywhere, at any time. You can watch a training video during your lunch break, or even while you're stuck in traffic. (Although we don't recommend using your phone while driving. 🚫)
And because you can pause and rewind the video, you can always review key points until you're confident you've mastered the material.
There are many other reasons why video is an ideal tool for leadership training. But these three alone should be enough to convince even the most skeptical manager that it’s worth giving video a try.
How to make a leadership training video using AI
At this point, you can reach out to a video production company (if you're willing to spend thousands of $$$, of course) or try learning all the ins and outs of video creation to make the training video.
However, if you don't have the money or time for creating a video course, you can take advantage of modern AI video makers.
These 4 steps will be useful to you whether you decide to film the video or generate it with AI. 👇
1. Choose a topic for your leadership training video
Choosing a topic for your leadership training video can be overwhelming - there's just so much to cover. 🤯
Here are a few things to consider when choosing a topic for your leadership training videos:
- Who is your target audience? Who will be watching this video?
- What are the goals of your leadership training? What do you want the managers to learn?
- What are the current challenges facing your organization? What skills do your leaders need to overcome these challenges?
- What is your budget for this project? How much time do you have to produce the video?
Once you've considered all of these factors, you'll be well on your way to choosing a topic for your leadership training video that will engage and inspire your leaders.
2. Script the video, making sure to cover all the key points
The second step in creating a successful training video is writing a script that effectively communicates the desired information.
This can be a challenging task, as it requires an understanding of both the subject matter and the audience.
However, there are a few key tips that can help to make the process easier:
- keep the script concise and to the point
- use simple language that can be easily understood by those who are watching the video
- ensure that the script is engaging and interesting to keep viewers from becoming bored or distracted
We have a separate blog post dedicated to writing a script for training videos if you're looking for more detailed instructions.
3. Create the video in an online video maker
This is where the AI part comes in.
You see, creating training videos using traditional video production methods, i.e. involving cameras, actors, studios, editing software, and production crew, is very costly. 💰
And it can be hard to justify that cost, especially since you can't update a video as easily as you can a lecture curriculum.
Or can you..?
With AI video makers, you can not only create videos yourself without any skills or equipment but also update the videos easily without having to re-film them.
One such AI video maker is called Synthesia. It allows you to create training videos with human-like AI presenters by typing in text in more than 120 languages.
See how it works:
4. Distribute the video and measure its effectiveness
Now that your video is complete, it's time to get it out there for your employees to see.
The best way to do this is to distribute it through your LMS or LXP. This will ensure that all of your employees have the opportunity to view the video and that it is properly tracked for learning and compliance purposes.
Plus, it will make sure that the video is only seen by those who need to see it, which is always a bonus.
See the difference a leadership training video can make in your organization
Now that you understand the importance of leadership training and why video is an effective way to achieve your training objectives, it’s time to make your own leadership training video.
Synthesia makes it easy for you to create engaging leadership training videos that help transform good leaders into great leaders.
Try Synthesia today by creating a free demo training video.
If you're curious to learn what result can be achieved with personalized leadership videos, check out the case study below. 👇