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Convert your scripts into AI videos with 230+ avatars in 140+ languages
Writing a great video starts long before you hit record — it starts with a great script.
Yet so many video creators freeze at the blank page, unsure what to say, how to structure it, or how to make it actually work for the audience they want to reach.
How to use these video script templates
Synthesia is an AI video platform that lets you generate engaging AI videos from pre-made video script templates. You can also generate videos from:
Synthesia has a huge variety of video script templates to choose from.
Below you'll find 14 of my favorite. Each template is designed to give you a proven structure for a specific type of video.
Pick the format that best matches your goal, click 'Edit video template', sign up to Synthesia (for free), and then use the template to create your own AI video.
Free video script templates
1. Training video
Training videos teach employees or customers how to perform a task, use a tool, or follow a process in a clear, structured way.
When to use training videos:
✔️ To onboard employees on tools, workflows, and policies.
✔️ To provide step-by-step guidance for recurring tasks.
✔️ To standardize knowledge across teams and locations.
2. Interactive quiz video
Interactive quiz videos engage viewers by asking questions, testing knowledge, and giving feedback in a guided, conversational format.
When to use interactive quiz videos:
✔️ To assess learning after training or courses.
✔️ To reinforce key concepts through active participation.
✔️ To create more engaging certification or compliance content.
3. Product demo video
Product demo videos show how a product works by walking viewers through features, workflows, and real use cases.
When to use product demo videos:
✔️ To introduce new users to your product interface.
✔️ To support sales conversations with visual walkthroughs.
✔️ To train customers or partners on advanced features.
4. Sales outreach video
Sales outreach videos deliver a personalized message that introduces an offer, explains value, and builds trust.
When to use sales outreach videos:
✔️ For first-touch prospecting and follow-ups.
✔️ To explain proposals or next steps visually.
✔️ To humanize outbound communication at scale.
5. Business presentation video
Business presentation videos communicate updates, results, and strategy in a structured, easy-to-follow format.
When to use business presentation videos:
✔️ For company updates and leadership messages.
✔️ To present quarterly results or roadmaps.
✔️ To replace or complement live meetings and all-hands.
6. Knowledge base video
Knowledge base videos explain processes, FAQs, and troubleshooting steps in a clear, searchable, and repeatable way.
When to use knowledge base videos:
✔️ To answer common customer or employee questions.
✔️ To document internal tools and workflows.
✔️ To reduce support tickets with visual explanations.
7. Recruitment video
Recruitment videos introduce your company, roles, and culture to attract and inform candidates.
When to use recruitment videos:
✔️ To present open roles and hiring processes.
✔️ To showcase company culture and values.
✔️ To improve candidate experience with clear expectations.
8. Social media video
Social media videos deliver short, engaging messages designed to capture attention and drive interaction.
When to use social media videos:
✔️ To promote products, events, or announcements.
✔️ To build a personal or brand presence.
✔️ To repurpose long-form content into snackable clips.
9. Educational video
Educational videos teach concepts, theories, or skills in a structured learning format.
When to use educational videos:
✔️ For online courses and learning programs.
✔️ To explain complex topics in a visual way.
✔️ To support continuous learning and upskilling.
10. SOP video
SOP (Standard Operating Procedure) videos document step-by-step processes so teams can follow the same workflows consistently and accurately.
When to use SOP videos:
✔️ To standardize operational processes across teams and locations.
✔️ To train employees on recurring procedures and compliance steps.
✔️ To reduce errors by showing exact workflows visually.
11. Marketing video
Marketing videos promote a brand, product, or campaign and aim to persuade and convert viewers.
When to use marketing videos:
✔️ For campaign launches and product positioning.
✔️ To communicate benefits and differentiation.
✔️ To support demand generation and brand awareness.
12. Onboarding video
Onboarding videos welcome new users or employees and guide them through first steps and expectations.
When to use onboarding videos:
✔️ To introduce new hires to tools and culture.
✔️ To guide new customers through setup and activation.
✔️ To reduce time-to-value with clear first-step instructions.
13. Microlearning video
Microlearning videos deliver focused, bite-sized lessons that cover one concept or skill at a time, making learning easy to consume and retain.
When to use microlearning videos:
✔️ To reinforce key points from longer training programs.
✔️ To provide quick refreshers or just-in-time support.
✔️ To deliver learning in short, mobile-friendly formats.
14. Company culture video
Company culture videos communicate your values, mission, and ways of working, helping employees and candidates understand what it’s like to be part of your organization.
When to use company culture videos:
✔️ To introduce new hires to your values and behaviors.
✔️ To showcase your culture to potential candidates.
✔️ To align teams around vision, purpose, and ways of working.
7 mistakes to avoid when using a video script template
Not starting your videos from scratch is a big advantage. Still, watch out for the following mistakes you could make when filling in the script template for your video.
1. Not customizing the template
It's tempting to think that using a template requires minimum work. But templates are fillable for you to put in the right words. Not customizing it will get you a generic script that most viewers won't find engaging enough.
💎 Try to make it serve your needs and speak your audience's language.
2. Focusing too much on the template
While a video script template is a useful starting point, don't feel you can't make changes.
💎 Make your script your own, adapt it to your specific goals and audience, remove some slides, or add new ones if you feel it'll better convey your message.
3. Being too wordy
Using too many words, overly complex language, or unnecessary humor makes it harder for the audience to follow along and grasp the message in your video. An interview script, for instance, is something to approach with caution.
💎 Your script should be concise. Don't be afraid to cut out words if you can say the same thing in a more condensed version. While you eliminate words, you add value to your video.
4. Approaching visuals the wrong way
Sometimes, you stuff the video script template with visuals that catch your eye and you think will wow your audience. But the purpose of visuals is to support the narration.
💎 Consider what visuals will accompany the script and how the two will work together to communicate your message effectively.
5. Not considering the pacing
The pacing of your video clips is more difficult to outline in a script. It is partially guided by how many sentences you put on each slide and how you display your visuals. But…
As you start combining narration with visuals in the video creation process, you risk making too abrupt transitions or tone changes.
💎 Read the script aloud many times. Try to assess the rhythm and flow as you write your script and during the production.
6. Forgetting to recap before the call to action
A call to action not preceded by a video recap is incomplete and not strong enough.
Most viewers aren't motivated to take action by videos that end without reminding them what they learned and the utility of it.
💎 There's one specific slide in your video script template to which you should pay great attention. It's where you summarize the key points before launching into the call to action.
7. Failing to revise and edit
When you don't revise and edit the video content several times, you're not making it as effective or engaging as possible. And if you do the whole editing in one day, you risk missing important details.
💎 Best to do several revisions and edit the video content on different days. That way, you'll get to detach and gain some clarity before you return to the drawing board.
8 tips on making a successful video script
Here's what a video script must include to capture the mind and attention of your audience:
- A clear message.
- A solid, logical content structure.
- A deliberate audience engagement strategy from the beginning until the end.
Good video scripts help you effortlessly hit those three points on the head and save time.
But, like most good things in life, crafting the script for your video is not as simple as filling in the blanks. Nor is it about writing paragraphs and paragraphs of detail. You need to think deeply about your audience to write a script that gives them just the right amount of information. The following video scriptwriting tips show you how to do just that!
Tip #1: Get precise on who's your audience
Everything in your video script template should speak to your ideal talking avatar.
💎 Before writing any word, make sure you know the following:
- Who's the person watching your video?
- What's their motivation? What do they hope to get from your video?
- What do they already know about the information you'll provide in the video?
- What can you say that's new to them and will boost their motivation?
Tip #2: Clarify your desired outcome
The outcome of your video is a distillation of purpose. With outcome clarity, you'll know how to adjust the video template so every element you add serves your goal.
💎 Ask yourself before you start writing:
- What action do you want your audience to take when they finish watching?
- Within what timeframe should your audience respond to your call to action?
- What specific action taken by them will confirm that you've reached your video outcome?
Tip #3: Aim for a conversational tone
Videos with fancy vocabulary or industry jargon are a turn-off. By contrast, a tone that makes the information more accessible will help establish a connection with your viewers.
💎 Regardless of your audience profile and video goal, use simple, conversational language anyone can understand.
Tip #4: Avoid information overload
Saying less in each slide of the video script template helps you leverage your audience's attention span. You'll use more slides and transitions, thus keeping your viewers watching.
💎 Stick to a maximum of 3-4 narration sentences per video scene.
Tip #5: Use the most supporting visuals for your narration
💎 Consider using one or more of the following techniques and visuals to improve and personalize your video script template:
- A talking head can heighten the emotional impact if used right. Film the same person from different angles, highlighting the key messages with a medium close-up frame.
- B-rolls are excellent for adding context without using too many words. To make an impact, have them fill the entire slide.
- Screen recordings are best for clear, step-by-step demonstrations.
- The text-on-screen with different transitions and sound effects can help make specific messages stick. Just be sure to write only the essentials, not the entire narration.
- Charts or graphs are great for helping an audience make sense of lots of data. Bonus points if you can squeeze in an infographic too.
Tip #6: Alternate visuals for increased engagement
Back your video scripts with relevant and diverse visual cues. This will help you keep your viewers engaged with the content for longer.
💎 Write down what visuals you'll use for each section of your video and see if any particular visual is overused. If so, use tip #5 to come up with alternatives.
Tip #7: Read your script aloud more than once
Quiet reading processes information internally within the mind. Aloud reading involves more complex information processing through hearing and speaking.
💎 Read your video script template aloud as you customize it. You'll identify errors and awkward phrasings, replace the difficult words, and adjust your sentence flow easier.
Tip #8: Ask for feedback from a colleague
Two pairs of eyes pick up more details. And when adjusting your video script templates, the details can make a difference.
💎 Share your Google Docs script with someone you trust for a second opinion. You'll get a different, more detached perspective.
About the author
Video Editor
Kyle Odefey
Kyle Odefey is a London-based filmmaker and content producer with over seven years of professional production experience across film, TV and digital media. As a Video Editor at Synthesia, the world's leading AI video platform, his content has reached millions on TikTok, LinkedIn, and YouTube, even inspiring a Saturday Night Live sketch. Kyle has collaborated with high-profile figures including Sadiq Khan and Jamie Redknapp, and his work has been featured on CNBC, BBC, Forbes, and MIT Technology Review. With a strong background in both traditional filmmaking and AI-driven video, Kyle brings a unique perspective on how storytelling and emerging technology intersect to shape the future of content.
What is a video script template?
A video script template is a written document that outlines the dialogue, visual and audio elements, scene setups, characters, and other pieces you'll include in the video.
The script makes it easy to see how you'll achieve your video outcome through all the narration and visuals combined. It's your video creation roadmap.
A straightforward video script will save time and provide everyone involved in the project with the necessary information to do their job at their best. And it will help ensure that your videos effectively communicate the desired message to the audience.
What should be included in a video script?
The video script template should outline each scene comprising the video in a logical sequence, and you can lay it out even in Google Docs.
With every scene, you should include a name (show what's it about), narration details (show what words will be spoken while that scene is displayed), and visuals (show what images and data will be visible on the screen while that scene is displayed).
For the narration column, think about your audience. What kind of language will best speak to their pains? Based on their prior knowledge, what can you tell them that will keep them hooked? And how can you motivate them to follow your key messages and call to action?
Consider what video content would best demonstrate the narration in the visuals column. Select the visuals that help you show the most while using fewer words. And alternate different visual elements to make it relevant and engaging to most viewers.
How do you start a good script?
A good script makes your audience pay attention using one of the following elements: familiarity, directness, curiosity, or surprise. An effective video script template will suggest you open the video in one of the following ways:
- Make it clear what's this video about and why they should watch it.
- Show them the result and promise to give them a path to it.
- Introduce the main character.
- Tell them what they're missing out on.
- Ask them a thought-provoking question.
- Share a surprising fact or a stat that makes them curious.
How do you end a good script?
The end of the video is where you drive action. That's why the best videos end with a bang. The whole point of the video content is to make the audience take a specific action. And what you're saying in your last slides is crucial to reaching your outcome.
End your video with content that heightens your audience's emotions. Remind them what they learned and how all that will help them solve a pain. Then, building on this peak of enthusiasm, use strong and definitive language and ask them to take action.
With a winning closing, you'll increase your chances of driving action, leaving them wanting to watch more of your videos.
What software can help you create and use a video script template?
You can use several software programs to create a good script, most requiring a fee: Adobe Story, Celtx, or Final Draft.
Alternatively, you can write your video script template in a Microsoft Word document or Google Docs and use it to create a video piece by piece in an AI video maker like Synthesia.
Synthesia offers various tools and resources to help you create effective video scripts, including our AI script generator tool and many video templates for training, explainer, onboarding/orientation, product demo, listicle, how-to, educational, and product tour videos.
How should I format my script for the best results?
Use a storyboard approach with separate columns for each element: the section name, on-screen recordings, on-screen text, visual assets, and what your narrator will say. This format helps you plan how all the pieces work together and ensures proper synchronization between narration and visual elements.
What writing style works best for video scripts?
Keep your language simple and conversational, like you're talking to a friend rather than writing a formal report. Use natural speech patterns instead of stiff, written language. If you're using AI avatars in your video, they sound more realistic when you write scripts that match how people actually speak in everyday conversations.
