6 Tips for Using Video for Internal Communication

Karina Kasparova
September 4, 2023

You'll be happy to know that there is no need to be Steven Spielberg or have a Hollywood budget to design a fantastic video for internal communication to keep your company's employee engagement in tip-top form.

You only need a computer and the best tips to improve internal communication.

To help you navigate this journey, we have created a list of the best tips you can follow for your future internal communication videos to make your life easier.


Light, camera, and action...

What Is a Video for Internal Communications?

The best way to describe a video of this nature is that they are short films designed to communicate information about company values, corporate policies, company culture, workplace and product updates, and any corporate announcement to your current or new employees.

The most typical internal comms videos are:

  • Leadership and team communication.
  • Peer-to-peer communication.
  • Company core values.
  • Onboarding.

Why choose video over any other medium for internal communication?

In case you haven't noticed, videos are the favorite choice for thousands of users who want to understand a topic, learn a new skill, or gain knowledge. And why is that?

Well, that's because, according to a study, viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text.

As a plus, an effective internal video will:

Adapt to everyone's learning needs

Video is a medium that can easily adapt to the learning needs of each team member regardless of whether they are new hires. Employees can pause and replay the video until they assimilate the information.

Improve employee engagement within the organization

Videos are a powerful tool to capture attention, thanks to their attractive visuals and information distribution.

Retaining attention and understanding complex terms through a brief video is much easier than text or podcast.

Help you save some bucks

Generally, people think that making videos to facilitate communication within your company is expensive, and we're not going to lie; it was for many years. However, nowadays, you can generate videos without breaking the bank, thanks to technological development, editing software, and artificial intelligence.

As a plus, we can tell you right now that the finance team will be delighted when you tell them that thanks to your new internal communications strategy, you have saved the company all the costs of traditional print communications, such as brochures, maps, etc.

So, you see, internal video is favorable to your budget and the planet.

Allow you to become the master of your time

With video content, you will save hours of grueling training in a boardroom and focus on further developing methods to improve your work or support your team.

Plus, creating videos takes only a few minutes, so you could generate several internal videos on different topics in one afternoon.

Now that you know why video is the best medium for your internal communication strategy, we can start with the good stuff: THE TIPS.

Tip #1: Create engaging presenter videos using an AI video maker 

You probably agree that the most engaging videos feature someone you know, but why? The answer is simple; everyone likes to see a familiar face. In fact, according to 360Learning research:

"Learners in all countries identify "learning from peers" as an effective way to learn how to do their job."

However, as much as we like seeing others on video, only a small percentage enjoy making a personal appearance. Filming is also not the most cost-effective option, as hiring actors and acquiring a proper set can cost an arm and a leg.

That's why AI videos are the best solution available. These videos have all the advantages of a video where people appear without all the headaches of filming.

Here's an example of how the #1 AI video tool called Synthesia works:

Synthesia Product Demo | AI Talking Head Avatars (New!)
Did you know? 🤔

Using Synthesia, you can also create an avatar of yourself, the CEO or any other manager to use in your internal communication videos.

Tip 2: Use pre-designed templates to make videos quicker

If editing videos is not your forte, or you need to save time, pre-made templates solve the problem.

Some online platforms offer video templates you can choose from, which you can download as is or customize according to your brand needs.

Here are some examples of pre-designed AI video templates that you can choose from depending on your needs:

Presentation for internal communications

Great if you are looking for a clean and simple design to help you communicate or update your team with critical information.

Video Presentation for Internal Communications (Editable Template)

Head Office Presentation

When you need a professional design and to insert different images, you can try a pre-made video template like this.

Head Office Video Template: Clear, concise and professional

Office Setting

Let's say you need to share specific bulleted information with your team; then this office setting video is THE OPTION.

Office Setting Video Template

Office Interior

Like the last video, this pre-made template is best for bulleted information and when you need to illustrate every point effectively.

Office Interior Template: Create a corporate video in 5 minutes

Tip #3: Don't underestimate the power of structure 

Think of it like this: every great movie you've ever seen has an introduction, a plot, and a dénouement, and it's because of this structure that you become immersed in the story. And your internal communications videos should be no different.

To impact your audience, introduce the topic, share the story, include some hooks, make it personal and fun, and provide a good ending.

No matter how short your video is or how much content you have to share, tell it as if you were talking to a friend and follow a structure to avoid confusion.

Further reading 📚

Learn how to structure and write engaging video scripts, every time.

Tip # 4: Less is more

Believe us when we tell you that cramming all your internal communications into a single video is not ideal.

By definition, an effective video is short, so when you decide to use a video for your training or to engage your team about your business, make sure it's simple and no more than a couple of minutes long.

If you have countless announcements or things to communicate to your employees, break up the information and use more than one video if necessary. Ultimately, creating an extra video with an AI video maker platform won't take more than a few minutes, and your team will be eternally grateful.

Tip #5: Communicate in a friendly language 

Even if the visual seems most important, don't underestimate the power of words.

Keep calm; we're not saying you must become the next great poet; we want you to remember that the simpler the language, the better for your employees.

Remember, the goal of an effective video for internal communication is precisely to communicate effectively. So avoid, as much as possible, using complicated words or anything that could lead to misunderstandings.

If you want to add something to the video script, you can share personal experiences or inspirational stories that might be valuable in helping someone interpret the message.

Did you know? 🤔

There is nothing better than to learn in your native language, so if you have any foreign employees, don't forget to generate the videos in different languages.

Video creation plaforms like Synthesia allow you to generate videos in 120+ languages by simply typing in text.

Learn more about our text-to-speech feature | Synthesia

Tip #6: Prep, prep, and more prep

Preparing before creating a video may seem obvious, but you will be surprised at how many overlook this first step.

Prepping your video doesn't just mean adding visual elements or choosing the platform to make the video.

Preparations should begin as soon as there is knowledge to impart to your intended audience. Successful prep will keep your employees informed and updated with all the news.

Anyone Can Create Effective Internal Communications Videos

We said it from the beginning, and we will say it again: You don't need to be an expert at making videos to generate and produce great video content; all you need is a computer to put these tips into practice.

Undoubtedly, the simplest and most effective way to develop great video communication is to take advantage of all the benefits of the AI video maker.

So if you were waiting for a signal to revolutionize how you communicate with your employees, this is it. So, what are you waiting for? It is time to trade primitive traditional print communications for amazing video content.

If you want to learn how to create videos today to improve your company's internal communications, click here. 👇

Frequently Asked Questions