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Will Chapman

Will Chapman

Senior Strategic Account Executive

Will Chapman is a Senior Strategic Account Executive at Synthesia, with 11 years in SaaS sales spanning SDR through enterprise commercial roles. He spent five years at Tableau before joining Synthesia two and a half years ago. He helps some of Europe's largest financial services, pharmaceutical, and manufacturing organizations work better with AI video.

Blog posts by Will Chapman

Sales Enablement

Cold Calling Tips to Book the Meeting

A framework for turning a cold call into a booked meeting: how to research the right people, open a call worth continuing, handle the objections reps hear most, and practice before the pressure is real.

Will Chapman
August 11, 2026
Sales Enablement

How to Run a Discovery Call (That Actually Leads to a Demo)

A good discovery call comes down to skill, not scripts: knowing how to listen, diagnose a prospect's real pain, and adapt in real time. This post breaks down a practical, four-step approach: research, agenda-setting, diagnostic listening, and aligning on real next steps.

Will Chapman
August 7, 2026

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