A great story can change the world (or at least your business metrics 😉).
Here's some proof:
In 2009, an explainer video company called Common Craft created a 2-minute and 16-second video for this young, relatively unknown startup — Dropbox.
The client paid "only" $50,000 for the video and published it on their front page. The result? It has been watched over 25,000,000 times, brought in over 10,000,000 signups, and generated over $48,000,000 in revenue 🤯.
The story of Dropbox's explainer video set a high bar, though times have changed since then. Today, the landscape is filled with options, meaning you can pick an expert explainer video company for any budget, big or small.
Are you looking for explainer video services to tell a story that will turn everyone's heads but are unsure which company can help you the most? We've curated a list of the top 20 explainer video production companies of 2023 to guide you through this diverse market.
How to choose an explainer video company
An explainer video is a short-form video made for marketing or sales purposes that highlights a company's product, service, or business idea compellingly and efficiently. So, plenty of video production companies can create such explainers, from AI-driven platforms to traditional animation studios.
When selecting an explainer video company, consider the following key factors to ensure your final video aligns with your vision and goals.
Portfolio & creativity
Look at the company's portfolio and see if you can picture your project there. Do their style and quality match what you're envisioning for your target audience?
Each brand and message is unique, so a one-size-fits-all creative approach rarely captures the audience's attention in explainer videos. Your chosen explainer video company should tailor its services to meet your needs and creatively convey your message.
Experience & expertise
An explainer video company that has worked on topics relevant to your industry or has a proven track record with similar clients can bring valuable insights and understanding to your project. These industry-specific insights will be useful, once again, for capturing the audience's attention with messages that resonate.
Look for a company with a well-structured video production process that aligns with your timeline, ensuring your project is completed efficiently and on schedule.
Cost and value
While cost is always a consideration, focus more on the value offered than just the price. For example, choosing an explainer video company that is responsive and open to collaboration will make the creative process smoother and more enjoyable for you. And that often means a better output.
It's also a good idea to find a company or solution that offers a streamlined process with additional services, such as marketing and distribution support, which can further fast-track your project.
Check if they're on trend with technology
Look on their blog and social media to see if the company values constantly learning and innovating in video production. The more innovative ideas an explainer video company embraces, the more it has an edge in creating engaging and relevant videos on a tighter budget.
Companies that utilize AI and productivity tools are adept at innovative ideas and can often offer you more bang for your buck. Most of their time is spent refining your video to suit your target audience and marketing funnel rather than doing the more mundane parts of video creation (such as resizing videos).
The 20 Best Explainer Video Companies
This list includes companies focusing on explainer video services and companies offering a wider range of video production services.
We've selected each explainer video company for its ability to translate complex concepts into engaging, easily digestible content, demonstrating excellence in creativity, technical expertise, and client satisfaction. We also examined client portfolios, leaning towards the animated explainer video companies that service top brands and startups, reflecting their work quality and high standards.
- Synthesia
- Epipheo Studios
- Animal Logic
- Jumbla
- Fireart Studio
- Yum Yum Videos
- Demo Duck
- Very True Story
- Switch Video
- Thinkmojo
- Vidico
- Explainify
- Animoto
- Wyzowl
- Grumo Media
- Skeleton Productions
- Brandefy
- Motionlab
- REMEDY
- Pigeon Studio
1. Synthesia
Clients: Microsoft, Zoom, Accenture, Reuter, xerox, B/S/H
Pricing: $22/month billed yearly
Synthesia is an AI video maker that creates videos from plain text in the web browser.
With this tool, you can produce explainer videos that highlight a product, service, or business idea in a simple, engaging way, even if you have no tech skills and are trying to accommodate a minimal budget. Basically, it's the solution to skip sorting through options and wondering which explainer video company to choose because you can easily do it yourself.
All you have to do to create an explainer video with Synthesia is to hop on a computer, log in to your account, and have it generate a script or copy-paste your script.
From there, you'll have the script broken down scene by scene within an editable video template, narrated by an AI avatar (a digital copy of a real actor). Here's an overview of the entire process:
Synthesia's features help generate top-notch explainer videos easily and fast:
- AI presenters: Over 160 AI avatars allow you to create explainer videos that have a friendly face without the complexities and costs of hiring live actors and the actual shooting process.
- Voiceovers in multiple languages: With text-to-speech in 130 languages, Synthesia can make explainer videos that reach a global target audience. Its automatic translation and closed captions help businesses communicate in various markets, generate leads and more sales, or reach other marketing goals.
- Video templates: The editor includes 60 predesigned video templates, offering a professional starting point for high-quality explainer videos. It's just like an explainer video company would do for you, but much more affordable.
- Customization options: The drag-and-drop functionality and the ability to add personal images, music, and animations allow customizing explainer videos to align with specific brand identities and messages.
2. Epipheo Studios
Clients: Google, Microsoft, CISCO
Pricing: Available upon request
Since 2009, Epipheo has been a leader in animated video production, particularly explainer videos. So, for all the right reasons, they won a reputation for making complex ideas simple, easy, and fun to understand.
This explainer video production company specializes in witty, clear, informative, and engaging animations. They break down topics for educational videos and business content. And their creative process helped produce 5000+ epiphany videos. One look at Epipheo's portfolio is enough to prove they're a top-choice explainer video company.
3. Animal Logic
Clients: Netflix, Warner Bros.
Pricing: Available upon request.
Animal Logic is an explainer video company with 30 years of experience in video production. Their main focus is on animated explainer videos and animation movies, and over the years, they've masterfully blended strategic thinking with creative flair.
Their experienced video producers create engaging, compelling content for various industries, often SaaS brands, with an outstanding portfolio of animations and VFX. In short, Animal Logic focuses on innovation, diversity, and involvement in filmmaking and tech. So, if that's something you're into, take a look at their website.
4. Jumbla
Clients: Netflix, Amazon Prime, BBC, Toyota
Pricing: Available upon request.
Jumbla has been on the market for over a decade and has an impressive portfolio showcasing its explainer video services. Their artists blend creativity with technology, offering 2D and 3D animation styles, motion design, and creative production. If you're looking for full service, from scripts to sound design, and budget isn't an issue, see what this explainer video company can offer you.
5. Fireart Studio
Clients: Quinlex, Databox, WinRAR
Pricing: Available upon request.
Fireart Studio is a digital product agency offering explainer product videos as a service. They cater to diverse clients, including tech giants and marketing agencies, and clearly have a knack for handling complex technology products.
So, while not an exclusive explainer video company, Fireart creates captivating animated videos for businesses using storytelling, animation, motion graphics, and data integration. Since they master animated explainer video production, they can help you clearly convey your business value proposition and leave a lasting impression on your viewers.
6. Yum Yum Videos
Clients: Amazon, Walmart, Vodafone
Pricing: Between $7,000 and $15,000 per animated explainer video.
Yum Yum Videos is an explainer video company that turns complex brand messages into clear, engaging content. Their strengths include making brands thought leaders, simplifying concepts and ideas into understandable visuals, and highlighting product uniqueness. This makes them ideal for brands needing to communicate complicated messages or stand out in the market through compelling video storytelling.
7. Demo Duck
Clients: Dropbox, Google, Netflix, Canon
Pricing: Starts at $16,000 for a 60-90-second explainer video.
Demo Duck specializes in animated video production and excels in creating explainer videos, particularly for corporate training. Their explainer video company services rely on 2D vector-style animation and motion graphics, and they do a great job of simplifying concepts and explaining complex systems. But aside from animated explainer videos, Demo Duck also produces live-action explainer videos for customer testimonials and internal communications, adding a touch of authenticity.
8. Very True Story
Clients: Zitara, Adobe, Nest, Portland Timbers
Pricing: Available upon request.
Very True Story is a lively design studio specializing in animation and graphic illustration. They're all about creativity, collaboration, and fun, with a process and approach that goes beyond meeting project goals and focusing on enjoying the creative journey. From exploring digital cut-paper mediums to creating versatile animations like Adobe's "Shasta," VTS can adapt and innovate, making it a viable option for those needing an animated explainer video company.
9. Switch Video
Clients: Microsoft, HP, American Express
Pricing: $7,500 for 60-90-second animated explainer videos, including scriptwriting, storyboarding, voiceover, animation, and music.
Switch Video makes animated explainer videos that perfectly match a business's brand and message. They work closely with clients, adding a personalized touch, and even offer script consultation and translation services. This explainer video production company has expertise ideal for corporate, retail, and customer relations sectors, focusing on clear and engaging communication. If you're looking for a collaborative approach to bring your vision to life, Switch Video might be the one.
10. Thinkmojo
Clients: Zendesk, Square, OpenSea
Pricing: Available upon request.
Thinkmojo is a leader in video production, known for turning challenging ideas into relatable and inspiring videos since 2012. They make intricate concepts understandable and appealing to your target audience. So, whether you need to convey company missions or product values, they're versatile enough to cover different video types, from product explainers to event content. Check out this explainer video company if you envision creating videos that blend creativity with strategy and stunning visuals.
11. Vidico
Clients: Spotify, Square, Vimeo, Airtable
Pricing: Available upon request. Up to 15% savings per explainer video when produced regularly.
Vidico works with companies to help them translate complex subjects into plain language through video content. They handle the entire explainer video production process, delivering high-quality productions that grab attention and drive conversions. Their portfolio showcases cool explainer videos for SaaS and tech startups and dynamic brand videos that enhance corporate storytelling. Vidico can make it to your explainer video production options shortlist, especially if you want to create animated explainer videos with volume discounts.
12. Explainify
Clients: VISA, Panason, ORACLE, Hotjar
Pricing: Available upon request.
Explainify is a top-tier production company known for turning challenging B2B concepts into simple, animated stories. They are great at creating explicit, engaging videos that encourage action, mainly in sectors like SaaS, finance, and healthcare. Do you need assistance from an explainer video company that can truly boost brand awareness and drive conversions? Want to create video content that supports your sales teams with effective communication tools? If so, Explainify could pull up compelling stories and action-oriented videos for your next project.
13. Animoto
Clients: Toyota, Johnson&Johnson, Hilton
Pricing:
- Personal plan: $8/month, unlimited 10-minute videos, limited functionalities.
- Professional plans: $15 - $39/month, unlimited 30-minute videos, advanced customization features.
Animoto is a budget-friendly platform perfect for businesses wanting to make professional explainer videos easily. It offers templates, stock footage, music, and options to upload graphics, making it a versatile tool that handles the entire creative process, from scripting to editing. Startups and small businesses looking for an affordable video production solution rather than a traditional animated explainer video company can make the most of it. Check out Animoto for your marketing, training, or promotional content needs.
14. Wyzowl
Clients: Uberflip, Crucial, Mavenlink, Jotform
Pricing: Starting from $1500.
Wyzowl, a leader in video production since 2011, has produced over 3,000 videos globally, showcasing their versatility in 2D and 3D animations, sketch animations, and live-action videos. While not officially labeled as an explainer video company, they specialize in animated and promotional videos.
If anything, Wyzowl can illustrate complex ideas in ways that make your target audience stop and reflect. Plus, they provide comprehensive explainer video services, covering everything from scriptwriting to sound design and effects. In short, they ensure a high-quality, cohesive animated explainer video production every single time.
15. Grumo Media
Clients: Microsoft, Walmart, Reckitt Benckiser
Pricing: Quote inquiries let you select budget options of <$10K, $10K - $15K, $15K - $20K, and $20K+
Grumo Media, a vibrant explainer video agency, can create animated explainer videos that truly stand out. The company often partners with startups, creating videos that attract investors and boost conversions. So, it's ideal for businesses in the early stages that need an explainer video company to create videos for them and make them shine with engaging promotional video content.
Grumo Media has earned praise from high-profile figures for their creative impact. Their talented team crafts each animated video with unique artistry and a touch of whimsy inspired by their fluffy kitty namesake, Grumo.
16. Skeleton Productions
Clients: Amazon, ATEME, NatWest, Experian
Pricing: Available upon request.
Skeleton Productions, a full-service video agency, is skilled at creating pretty much any type of explainer video a SaaS brand would need. Their video production services blend strategic thinking with creative talent. And they focus on collaboration, ensuring each video captures a business's unique story.
Since their video content can incorporate either animation or live-action, SaaS and tech companies turn to Skeleton Productions to help them create videos that make complex concepts more engaging. If you're looking for custom explainer videos and content strategies from a savvy explainer video company, consider their services.
17. Brandefy
Clients: Yahoo, Peggs, Verizon, UCLA
Pricing: Available upon request.
Brandefy is a versatile video production company that manages everything from concept development to final editing, ensuring a cohesive and impactful story. They cater to both small businesses and larger brands, adapting their services to various industries. And they're great for making story-driven commercial videos, social media video content, and explainer videos that boost engagement and conversions.
18. Motionlab
Clients: HBO, India, NN Insurance Company
Pricing: $10,000 - $25,000
MOTIONLAB is an award-winning animated explainer video company creating explainers for businesses since 2010. They focus on growing brands and achieving communication goals through motion graphics, engaging storytelling, and eye-catching visuals.
If you aim to elevate your brand and connect with your audience through a well-crafted animated explainer video, MOTIONLAB is ready to assist with different packages that suit different needs.
19. REMEDY
Clients: HoldRite, MyCharge, Chick-Fil-A
Pricing: Quote inquiries offer budget selections of $15K - $25K, $25K - $50K, $50K - $100K, and $100K+
REMEDY is a standout advertising agency and explainer video production company known for its creative digital marketing and video production skills. They're a top choice for brands and ad agencies wanting to make bold digital content. And they offer many services, including animated explainer videos, photos, branding, and social media content. Working with REMEDY means they handle everything from filming to editing, creating engaging videos and ads that match your vision.
20. Pigeon Studio
Clients: Prodigy, Honda Civic, Vinted
Pricing: Ranges from $10,000 to $49,000.
Pigeon Studio, an experienced animated explainer video company, specializes in motion graphics and animation, bringing brands, products, and ideas to life. Their portfolio shows the company can produce catchy commercial videos for brands, infusing narratives with brand essence for memorable marketing content. Additionally, they create engaging, visually appealing videos for educational and training purposes.
Make your own engaging AI explainer videos
As Steve Jobs once said, simplicity is the ultimate sophistication.
Do you need a simple, effective solution to turn complex ideas into engaging, easy-to-understand explainer videos?
That solution is Synthesia, the AI-powered tool that turns text into videos in minutes. You, too, could make your first AI video with it as early as today. Discover how you can use Synthesia to create explainer videos.
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