How to Upgrade Your Sales Enablement Strategy with Synthesia

The best sales teams don't just rely on natural talent — they leverage video to consistently deliver winning messages.

A strategic approach to sales enablement videos transforms ordinary reps into top performers by giving them the exact knowledge they need, exactly when they need it.

Video isn't just another training tool; it's the backbone of modern sales enablement strategy.

I'll show you how to use AI-powered video to slash training costs, accelerate onboarding, and boost sales performance across your entire organization.

Why Video Is Crucial For Sales Enablement

Video drives better retention and engagement than traditional methods. Benefits include:

• Higher engagement and information retention compared to text
• Measurable results through analytics
• Consistency in messaging across your entire sales organization
• On-demand accessibility across all devices

Step 1: Audit Your Current Sales Training Challenges

Start by identifying your key pain points in sales enablement:

1. Document how much time managers spend on repetitive training versus strategic coaching
2. Calculate your current costs for video production, voiceovers, and localization
3. Factor in the time spent on traditional video creation (typically 30-60 hours per video)
4. Evaluate knowledge retention, manager time allocation, production costs, and localization challenges

Step 2: Start With High-Impact Content Creation

1. Convert existing materials first: Transform sales playbooks, battle cards, and presentations into engaging videos (1-2 days per asset)
2. Create scenario-based training: Develop realistic role-play situations for objection handling (2-3 hours per scenario)
3. Develop modular onboarding: Break content into digestible 2-3 minute videos for self-paced learning

I recommend starting with your top 5 objections and creating standardized responses.

A common mistake I often see is creating videos that are too long. I like to try and keep them under 3 minutes for maximum retention.

Step 3: Leverage Synthesia's Core Features

• Use multiple avatars for dialogue: We've designed our platform so you can create conversational scenarios between avatars
• Implement 1-click translations: We help you scale content globally without expensive voiceover costs
• Utilize versioning for updates: With our platform, you can edit scripts and regenerate videos without starting from scratch
• AI Video Assistant: We've built this feature to help you overcome writer's block and create scripts faster

Tip: Save time by creating template videos with placeholders for frequently updated information

Step 4: Build Scalable Training Programs

• Create evergreen presenter content using consistent avatars
• Develop role-specific tracks by customizing content for different sales roles
• Establish template libraries for common training scenarios

Tip: If templates feel inconsistent, I've found standardizing the intro/outro segments and transitions works well.

Step 5: Integrate With Your Existing Sales Tech Stack

• Connect to your learning management system (Showpad, Highspot, or Seismic)
• Track engagement metrics to monitor which videos drive the best outcomes

Step 6: Continuous Improvement Process

• Regularly update content based on market changes and feedback
• A/B test different approaches to find what resonates best
• Expand successful pilots to other departments
• Collect feedback through automated surveys, performance correlation, focus groups, and usage analytics

Organizations using our AI video technology report dramatically faster creation, significant cost reductions, and the ability to create hundreds of micro-videos in just months.

Using Interactive Product Demos And Video Analytics

• Create clickable elements within videos for self-paced product exploration
• Monitor key metrics: completion rates, drop-off points, quiz performance, time to competency
• Optimize based on data: I recommend shortening videos with high drop-off rates or breaking content into smaller segments

Personalizing And Localizing Video Content At Scale

Our AI avatars eliminate production bottlenecks, with over 230 diverse options in Synthesia. Our one-click translations transform content into multiple languages without hiring voice actors, reducing localization costs by up to 70%.

We've designed our platform to shrink the traditional video timeline from weeks to hours, enabling quick responses to market changes.

Power Up Your Sales Enablement With AI Video

Upgrading your sales enablement strategy with AI video delivers better results and lower costs through faster content creation, reduced production expenses, improved knowledge retention, consistent messaging, and better analytics.

Ready to transform your sales enablement? Try using Synthesia to create professional, engaging video content in minutes. We're here to help you elevate your sales enablement to new heights.