10 Inspirational SaaS Onboarding Video Examples to Stand Out

Karina Kasparova
March 17, 2023

When time is money, no one wants to spend hours reading thousands of words on a page to learn how to use a single product feature, and expecting your customers to do it is like waiting for pigs to fly.

That's why we've gathered 10 inspirational examples for designing a perfect SaaS onboarding video. Say goodbye once and for all to those endless manuals that nobody likes or will read.

But before we get into it, let's review what customer onboarding videos are and why you and your company should invest in them.

What is a customer onboarding video?

Customer onboarding videos are more than just educational videos. They are designed to guide and inform your clients about using your service or product. Moreover, these videos are intended to make your customers feel welcome and encourage them to continue doing business with your company.

Why do you need great customer onboarding videos?

We could spend all day talking about the countless benefits that effective customer onboarding videos can bring to your company, but that's not the point of this article, so let's keep it brief:

  • User onboarding videos reduce customer support costs.
  • A short tutorial video is less time-consuming.
  • These videos support the customer life cycle, translating into customer loyalty and trust.
  • Your clients can learn the educational content at their own pace.
  • It's a way to gain and retain customers.
  • A customer onboarding video shows your brand as authentic.
  • It is an easy way to train customers and facilitate their journey.
  • A successful onboarding experience can help position your company as an industry leader.

If that doesn't convince you to start making better customer onboarding videos, you should know that 65% of clients say video is their favorite way to learn how to use a product or service.

Now that you know why your company should create SaaS onboarding videos, here are some examples to get you started:

1. In this video, customers learn how to master a SaaS product in no time

Cloneable Software Onboarding Mini-Course: AI Avatar Included

Imagine you come to work one morning, and your marketing manager tells you, you have until tomorrow to manage all your projects with a new platform called Asana. We know what you are thinking; this Asana platform sounds great, but how on earth will you find the time to navigate it in less than a day?

Good thing Asana has short and effective instructional videos to teach you precisely what you need to know, right?

In minutes, this SaaS onboarding video will show you how to navigate through their home page, manage projects, use the "my task" view, etc.

👉 Why we like it

This comprehensive user onboarding video makes our lives easier by taking us step-by-step through all the new features, so we can learn how to use Asana in the blink of an eye.

Why it works

  • Sync between visual and script.
  • Appealing.
  • Comprehensive.
Do you know? 🤔

You can customize this same Asana video template to your SaaS product. To check this and more customizable onboarding videos you can use now, click here.

2. This is the video guide SaaS companies need to watch

The Squarespace Guide to Web Design Basics

When we say there are inspiring customer onboarding videos that go above and beyond to ensure customer loyalty, we mean videos like this.

The video guide is more like a modern webinar about web design than the boring video tutorials you've seen a dozen times.

👉 Why we like it

This is Squarespace customers' first interaction with website design best practices. The onboarding video is an excellent combination of speakers, cool video transitions, and screen recordings—hats off to whoever edited the design.

Why it works

  • Attractive editing process.
  • It is easy for users to understand the topic.
  • Background music.

3. The welcome video your customer will never forget

Customer Onboarding Template | AI Talking-Head Avatar Included

Imagine for a second that you're a new customer, and you've just received a welcome email with a video explaining what will happen next. Isn't that nice?

With this video, any company, including yours, can take the onboarding process to the next level because of its personalized approach to welcoming the client and telling them who they'll be working with and what they can expect from their customer journey.

👉 Why we like it

It's welcoming, simple, and comprehensive. Nevertheless, this video can inspire many companies to do the same.

Why it works

  • Straightforward.
  • Appealing.
  • Friendly language.
Did you know? 🤔

97% of people think that video is an effective tool to welcome and educate new customers.

4. Introduce your product with an animated twist

Introducción a G Suite (Inglés)

You may watch the video and wonder what makes this video so effective. Do you think it is:

a) The animation.

b) The music.

c) The rhyming script.

d) All of the above? 

Whatever the answer, this is a classic example of a SaaS onboarding video introducing a product.

👉 Why we like it

This is not your typical animated video; it is an innovative alternative to talk about G Suite.

Why it works

  • Attractive visuals and music.
  • Interesting script.
  • Creative.

5. A comprehensive onboarding video about Microsoft Teams

How to Create a New Team in Microsoft Teams | Internal Training AI Video

Who wouldn't want to work for a company that takes the time and resources to create a video onboarding experience similar to this one? This video shows how easy it is to create a team in Microsoft Teams.

You can be sure that your new users will be genuinely grateful for any onboarding process that resembles the format of this video.

👉 Why we like it

We have seen many, many, many onboarding Microsoft Team short tutorial videos, but few are as straightforward and pleasant to watch as this.

Why it works

  • Great script.
  • Text sync with visuals.
  • User friendly.
Pro Tip 💡

Take this user-friendly video as inspiration because 74% of potential customers will switch to other solutions if the onboarding process is complicated.

6. Creating an email campaign with this SaaS onboarding video is easy as one-two-three

How to Create a Successful Email Campaign in Mailchimp: A Step-by-Step Guide (2023)

You have a fantastic SaaS product, but the online marketplace is tough, so the only way to stand out and ensure user retention is if you go far beyond, as MailChimp did in this video.

The video starts with your speaker Mariana, who will guide you step by step in creating a successful email campaign.

👉 Why we like it

The onboarding video feels more personal since a single speaker shares all the information.

Why it works

  • A brightly colored background set.
  • Comprehensive.
  • Short.

7. Reduce onboarding process time with this editable video template

TimeSaver Time Tracking App | Crisp App Demo to Copy Right Now ✨

The best way to describe this video is to say it's pure magic.

The wizard behind this magical onboarding video is Synthesia, an AI-based video creation platform trusted by hundreds of companies worldwide.

This onboarding video is an example of the power and intelligence of this platform to create micro courses and training suitable for any audience, no matter the company or location.

👉 Why we like it

Because it indicates that you don't have to choose between video content quality and visual effects, on the contrary, you can have it all and increase customer satisfaction.

Why it works

  • Appealing.
  • Music, visuals, and script are perfectly synced.
  • Comprehensive.

8. Your quick guide to Excel special features

How To Build Your Excel Charts & Graphs Easily (FREE TEMPLATES)

This video's setup, background, close-ups, graphics, and sounds will make you think of your favorite YouTube tutorial when, in fact, it's HubSpot video marketing at its finest. A "YouTuber" will teach you how to build Excel charts and graphics in less than five minutes.

👉 Why we like it

It is an entertaining and easy-to-understand complete course, as we are familiar with the video format that YouTubers use.

Why it works

  • Innovative approach.
  • Speaker and screenshots.
  • Comprehensive.

9. Let the sky be your limit: Create videos for any platform

The 60-second Challenge with Tina Lee

With over a billion active users, TikTok is undoubtedly one of the best social platforms for posting customer onboarding videos, and Adobe Creative Cloud knows it.

In just 60 seconds, a famous Instagrammer with thousands of followers shows off his favorite Adobe features.

👉 Why we like it

Besides being a great marketing strategy, it's an interesting approach by Adobe to showcase some key features.

Why it works

  • Innovative.
  • Short.
  • Appealing.

10. Get inspired by this commercial to make the best customer onboarding videos.

Turn Ideas Into Action | Get Your Tone Just Right

You've done it! You've created a fantastic SaaS product with tons of features. Now it's time to show the world how to use it, so why not do it like Grammarly in this example?

In this video, Grammarly uses the best marketing to create an organic, commercial-like onboarding video that promotes the product and educates you about its features.

👉 Why we like it

It is catchy, appealing, and straightforward. In other words, it engages to the very end.

Why it works

  • Catchy to the eye.
  • Learning is organic.
  • It is like watching a commercial. 

Make the Best Customer Onboarding Videos

We hope these videos have sparked your creativity and that, after watching them, you feel inspired to create your customer onboarding video.

It doesn't matter what type of SaaS company you work for or what style and format you prefer, as long as you focus on designing engaging videos.

If you plan to design an effective onboarding program with professional videos that everyone will love, check out Synthesia. On this platform, you can duplicate or customize all your onboarding videos faster than Vin Diesel in the Fast & Furious film series.

Learn how to do SaaS and any other onboarding video with this guide and save up to 80% of your time and budget.

Or create a 👉 free demo video today.

Frequently Asked Questions