The Future of (Synthetic) Media
We set out our vision for the future of media, and our part in making sure Synthetic Media progresses in an impactful and ethical way.
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Deepfake
A deepfake is a type of artificial intelligence that is used to create realistic fake videos. The technology is based on deep learning.
What is a deepfake?
A deepfake is a type of artificial intelligence that is used to create realistic fake videos. The technology is based on deep learning, which is a branch of machine learning that uses algorithms to learn from data.
What are deepfakes used for?
Deepfakes are most commonly used for 6 purposes:
- Harassment - to create non-consensual deepfake videos with hostile scenarios.
- Fraud - to create deepfakes with the intent to deceive or trick people for a monetary benefit.
- Disinformation - to knowingly spread untrue information in order to influence public opinion.
- Entertainment - to create deepfakes for amusement.
- Marketing - to create deepfakes to promote and sell a product or service.
- Education - to create deepfakes to educate people on a certain topic.
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Did you know? 🤔
Deepfakes are becoming increasingly easy to create, and it is feared that they will be used to create convincing hoaxes and frauds.However, there are business using deepfake technology for ethical purposes, like ethical deepfake makers.
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