Training videos can have a mind-boggling positive impact on your business. And some compelling numbers back up the power of video:
- 81% of employees say that upskilling/reskilling training has boosted productivity at work.
- 66% of employees ranked the joy of learning new things and developing new skills as the top upskilling motivator.
- 80% of employees say that upskilling/reskilling training has boosted their confidence.
Video training works.
But it can also be incredibly time-consuming and expensive to create — especially at scale across a global organization.
What if we told you that AI could help you churn out high-quality training videos in 30 minutes or less?
And not the kind of AI that’s a fad, but the type of AI that’s helping companies save as much as $5,000 per video.
Keep reading to find out how.
Before starting, define your training goals
A training video should help employees do two things:
- Understand and truly learn the content.
- Remember and recall the content when needed.
For this reason, it’s best to always identify your goals before starting any editing process.
With those two core goals in mind, clearly define your audience. You must know who you’re talking to, what you’re talking about, and why your audience needs to learn this information. Once you’ve answered those three questions, creating the video is 10x easier.
Answer the 3 “W” questions before you start:
1. Who is the video for?
Figuring out your exact target audience means you have better odds of creating relevant content (and, by default, more engaging content).
2. What is the purpose of the video?
You know the purpose of your video…to teach or impart knowledge to whoever’s watching the video. But what knowledge exactly?
3. Why would your audience watch your video?
To understand why the audience would watch your video, ask yourself what their knowledge gaps are, and think about how to connect those gaps to their self-interest. For example, no one wants to sit down and watch a boring compliance video about gender equality. But if you can connect that back to a happier, healthier, more relaxed work environment for everyone, your employees will likely take it more seriously.
Answering these questions will fine-tune your video editing start, and you’re good to go onto the next steps.
1. Duplicate a video template that matches your learning objective (5 minutes)
To wrap up this process in 30 minutes (as promised😉), it’s time to break out the professionally-designed video templates.
Video templates save you a significant amount of time, reducing the amount of editing and effects you need to create. The templates we recommend are made using Synthesia — an AI video maker. Synthesia’s templates come with realistic AI avatars and can be customized to their look, gender, voice, language, and even accent to suit your needs.

👉To get started, check out Synthesia’s library of training video templates. Spend five minutes looking through two or three templates that appeal to you, and click ”use it in Synthesia Studio” to duplicate the video to your account.
2. Write the video script with ChatGPT template prompts (10 minutes)
Writing a good script is pretty time-consuming. Having a template that prompts you to introduce topics logically is an excellent time saver, but lately, scriptwriting is even faster, thanks to AI tools.
With some input, tools like ChatGPT and Jasper.ai can do the heavy lifting of scriptwriting. Writing tasks that used to take us up to 3-4 hours can be done in a few minutes.
Here’s what it looks like when you ask ChatGPT3 to write you a script:
"Write a video script on the topic "how to choose a corporate gift". Break down the video into three simple steps. The video length should be 40-60 seconds. Please use a friendly tone and make it informative."

"That’s great! But I’d like it to be shorter and include common mistakes people make when choosing gifts."

Perfect! Now you have a first draft generated in just a few minutes. If you’re happy, move on to the next step. Else, spend your remaining time tweaking the script to your preferences.
3. Generate your AI presenter and voice-over (5 minutes)
Generating an AI presenter and voice-over from your script is just a few clicks away.
Start by selecting ‘Avatar’ in Synthesia STUDIO, and change to an avatar of your preference. Next, copy and paste your script into the sections outlined by your template. Your voice-over and presenter will be automatically generated.

4. Perfect and edit your training video (10 minutes)
You made it to the final stage, the editing process!
Since Synthesia serves as a ‘one-stop shop’ for all your video needs, you won’t need any separate editing software.
Add custom images
You can either upload your own images or access images from Shutterstock or Unsplash directly in your Synthesia dashboard.
To upload your own images or access stock images in Synthesia, simply click on 'Media' on top of the video canvas.

Adjust slides/transitions
While a template gives you a great place to start, sometimes sections require a little more or a little less time on screen.

5. Share your video
Now that you’re done editing, and have finalized your adjustments, it’s time to send your training video to the world.
👉 To share your video link, select the video you want to share and click 'Yes' on the Enable video sharing options. You can then copy the shareable link or click the share button to share your video via Facebook, LinkedIn, Twitter, or e-mail.
👉 To embed your video, click the sharing button and select 'Embed.' You are provided with an HTML embed code, which you can paste into your website or apps.
👉 To download your video, go to the Video Options menu and click 'Download.' You can further upload the video on YouTube, Vimeo, or other preferred channels.

And that’s it! You’ve got yourself a professional training video
Since employee experience has become a crucial factor in fostering a strong company culture and increasing productivity, training videos are helping businesses to boost employee retention, knowledge, and engagement.
And despite the misconception, creating high-quality and result-driven training videos no longer needs to be challenging or expensive. With Synthesia, you don’t even need any prior video editing experience, skills, or equipment.
So, why not give it a shot? Jump over to create a free AI training video right now!
Want to learn more about AI Training videos? Check out our L&D page for case studies, examples, and other relevant information.