The Challenge
Creating engaging training content for a workforce of 42,000+ is not easy. It’s even more challenging when this training is vital for keeping millions of commuters on the move each day. Ivan and his team wanted to deliver inclusive, innovative training, but traditional video production and costly voiceovers were a drain on time and resources.
Network Rail needed a video solution that could address the following pain points:
- Scalability: Creating videos with external production and voiceover actors used to take 3 – 4 weeks and was very costly
- Inclusivity: Professional voiceovers are essential for Network Rail's inclusive training, but in-house recording was low quality
- Training relevance: Quickly updating training for new regulations and technical changes was impossible with traditional video production
"Before Synthesia, creating voiceovers meant costly external services or in-house efforts taking weeks, with updates forcing us to start from scratch." – Ivan Tanchev, Multimedia Development Manager at Network Rail
The Solution
With Synthesia, Ivan and his team have been able to create 500+ in-house training videos across Training, IT and Communications departments, in only 6 months.
Synthesia’s AI voices bring IT and Systems training to life, while a diverse selection of Avatars have boosted engagement in briefings, scenario based learning, dialogues, and frontline safety training.
Here’s what Ivan values most:
- Voiceovers and AI Avatars: 120+ diverse AI Avatars and voices for engaging and inclusive content
- Ease of Use: User-friendly features for creating high-quality training videos quickly, without additional tools or prior skills
- Flexibility: Effortless video updating without starting from scratch
- Cost Efficiency: A cost-effective, scalable alternative to hiring actors, studios, and equipment
"We needed an innovative, trusted solution that could transform video creation while delivering familiar formats, minimising friction and resistance to change."– Ivan Tanchev, Multimedia Development Manager at Network Rail
The Results
Network Rail’s highlights speak for themselves:
- Accelerated Production: Synthesia cuts creation time by 95%, streamlining production from weeks to hours
- Scalable Video Creation: In-house video creation with a single tool has enabled Network Rail to create 1000s of professional training videos
- Standardisation: Uniform, high-quality training videos are being created across 3 Network Rail departments and distributed company-wide
- Diversity and Inclusion: Synthesia improves diversity and inclusion, boosting engagement and inclusivity
"Synthesia has unlocked new possibilities for creating and maintaining high-quality training videos, improving learning experiences, and promoting diversity and inclusion. More teams are requesting licenses to use it."– Ivan Tanchev, Multimedia Development Manager at Network Rail
Using Synthesia, Network Rail has been able to cost-efficiently scale training video creation, maintain consistent communication across the workforce, and ensure essential content stays up-to-date. Ivan and his team are now actively looking at ways to bring Synthesia to other departments, projects and training inside Network Rail.
